About me

Well hey there!

Thanks for stopping by!

The blog was first created on July 2013 to document my thoughts and reactions to all the products I have purchased.

I am based in Toronto, Ontario where I am a worker by day and blogger by night.

I love trying new products and more often than not, I buy more than I can use. My main interest is in Korean beauty products, but I enjoy dabbling in other brands.

Ethnicity: Chinese Canadian
Age: Late 20s
Skin type: Combination to Oily
Skin tone: Sand beige/Medium with yellow undertones
Concerns: Hyper-pigmentation, blackheads, wrinkle prevention

Random Fact

I have a cat named Ninja, whom I love dearly. She acts as my helper whilst I take photos, but she mainly does so because she loves being in front of the camera.

Look at that beautiful face!


My blog is PR friendly and I am always up for collaborations or partnership opportunities. Please feel free to send me an email at serendipitousjoann@gmail.com for further inquiries. 


All reviews are based on my own personal opinion. This will remain the same regardless if I purchased the product myself or it was sent to me for review.

Unless otherwise stated everything is purchased by me.