The Face Shop - YEHWADAM Pure Brightening Serum Review

Brightening products have always been popular in skincare. For some reason, when I first started using skincare, I was under the impression that brightening meant whitening. Which it really isn't. Brightening products are focused more towards exfoliating in order to enhance the skin. Whereas whitening products include bleaching agents to remove dark spots. I'm not into using whitening products, but I am definitely interested in having brighter more youthful looking skin.

Since I don't wear a lot of makeup, brightening serums or creams kind of act like a base for my skin. I find any blemishes are sort of blurred away with the brightening products. So overall, I don't have to wear a lot of foundation. 

So if you're like me, and you're more au naturel, then you might be interested in the this new product line by The Face Shop.

The Face Shop recently launched their YEHWADAM line. On their website, they currently have YEHWADAM revitalizing line which incorporates Ginseng. 

Launching on October 5th, The Face Shop will be releasing their Pure Brightening line. Which focused towards brightening and anti-aging:

Specifically developed to reveal skin's brightness and radiance by reducing the appearance of pigmentations, dark spots, and dull skin tone [...] The forumula, which contains the natural ingredients of Chilbaekseolyundan*, improves the appearance of dull, pigmented skin by creating a brighter, more radiant complexion

*Chilbaekseolyundan - patented brightening ingredients formula that includes 6 pristine traditional herbs harvested in Korea.